SCHAWEL+COLES | 10 Resources to Market Your Ecommerce Store
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10 Resources to Market Your Ecommerce Store

Marketing your ecommerce store can be a challenge these days with competitors getting more aggressive in their marketing tactics. Fortunately, you can still promote your ecommerce store using different strategies and get positive results. Below are 10 ways that you can market your ecommerce store.

1. MerchantCircle

MerchantCircle offers free online advertising to businesses. An online business directory that is also a marketing platform and a social business network. Companies have to sign up with the website for free to get a free business listing. Standard business details are required such as business address, website URL, telephone number, company email address, hours of operation, and payment methods accepted. Once you are registered, you can also add categories, tags/keywords, and images to your profile. MerchantCircle features include customer reviews and an activity tracker that provides figures related to ratings and visitors to your profile

2. Google Shopping

This is a Google service that gives users the capability to search for products at online shopping websites and to look up prices between various vendors. Also known as Product Listing Ads, Google Shopping offers broad exposure while obtaining results. The site provides an excellent way for your products to get seen instantly by your customers. Google Shopping allows for extremely specific targeting, making it a highly effective marketing tool. Customers can easily find your products at Google Shopping and learn more about the items by means of useful customer reviews.

3. OSI Affiliate Software

Affiliate programs are another means of marketing your ecommerce store. With platforms like OSI Affiliate Software, you can easily create affiliate programs in which you pay affiliates commission to advertise your product. The biggest benefit of this marketing technique is that you pay your affiliates only when they close a deal or send customers to your website and make a purchase. OSI Affiliate Software in particular is designed to make the entire management of affiliate programs effortless. This hosted platform is easy to use, compatible with various shopping cart platforms and payment gateways, and can enhance SEO rankings.

4. Local.com

Local.com is a search engine with a database containing more than 16 million business listings covering every zip code in the United States. It is where a business can set up, maintain and track local search advertising campaigns. Through Local.com, businesses enhance their digital media presence and effectively reach consumers in the local markets. Signing up with the site enables you to access its more than 10 million monthly customers. Enlisting your ecommerce store at Local.com makes it easier for your customers to find your site and to buy the product they need.

5. Craigslist

Craigslist offers ecommerce store owners a platform for promoting their products. Many small businesses that buy and sell products locally use Craigslist solely to advertise their business. After signing up for an account, users can start creating an ad for their product. They will need to select the city where their business is located, choose the appropriate category for the listing, and complete the required information. To promote products, users will need to create an item listing for items being sold on their ecommerce store. Craigslist also provides an option for companies that sell services instead of goods.

6. Yelp

Yelp is an ideal marketing tool for ecommerce stores with a local presence. The site allows you to claim or create your Yelp business page by completing a few online forms requiring your business information and answer a quick, automated phone call. Once you become a Yelp member, you can use the tools provided to help you market your ecommerce store and engage with your customers. You can announce special offers and promotions not just to the visitors on your Yelp page, but also to a bigger community. Your announcements also appear in the directory showing offers and announcements in your city.

7. Yahoo Local

Yahoo Local provides a number of listing options. Yahoo Local Basic Listing is a free service that displays business contact information such as phone, address, store hours and website at no cost. A paid option called Yahoo Local Enhanced Listing enables companies to showcase their business to Yahoo users and encourage engagement with customers through a business description, tagline, photos and web links. Another paid service called Yahoo Localworks lists a business across more than 40 websites receiving over 150 million monthly local searches including Yahoo Local, Yelp, MapQuest, WhitePages, Superpages, and Bing.

8. vFlyer

vFlyer is an online service, with free and paid options, that enables businesses to create classified ads and have them posted to popular classifieds websites in minutes. The site allows members to use professional design templates to create ads and flyers and software that promotes the ads to various online marketplaces. You can email the flyers and send to prospective customers, print using the PDF format, or use them to create embeddable widgets for your site. vFlyer supports over 50 product categories that cover a wide array of products and services. Paid subscriptions enable users to create more flyers.

9. Etsy

Etsy is an online marketplace with a community of 30 million buyers and companies. It used to be a website for handmade or vintage items and supplies, but under new guidelines, it now covers a wide range of products from clothing, jewelry, bath and beauty products, to food, toys and craft supplies. Companies that sell products can sign up for an account at Etsy, create a shop name for free, and use the page to promote their goods for a fee. Tags can be added to the listings in order for buyers to find their items.

10. Amazon Store

Amazon Store is an ecommerce platform where businesses can create an online store that features products from their ecommerce store. Users can sign up for an Amazon Affiliate Account in order to create the Amazon store, which can be set up in as quickly as 30 minutes, using their own custom business logo and printed image. It can be customized to meet business needs and the needs of the target market. The Amazon Store can also be incorporated into a website using different methods such as a popup screen. Adding the Amazon Store to a website can likewise lead potential customers to other product options.

Promote your ecommerce store using these methods and watch your business grow. Make sure to be consistent in your marketing efforts and take the time to monitor the progress of your marketing plan. If you need to, modify your strategies in order to get the best results.